Bud Bushnell established Genie Industries in the year 1966, after he bought the manufacturing rights to a material lift that operated on compressed air. The name Genie originated from the "magic in the bottle" that was utilized to lower and raise the hoist. This device greatly impressed a lot of customers and thus, the name was born.
Genie has moved into many new markets, as the need for work platforms and lifts grew. Over time, when the demand for new equipment to meet numerous applications grew, the company made itself recognized in numerous new markets. Like for instance, Genie went into making articulated booms, light towers, man-lifts, telehandlers and stick booms.
Genie decided to obtain a partner who had the same values as a result of the economic recession during the start of the 2000s, when they partnered along with Terex. This company has a history obtaining equipment manufacturers throughout the world who proved to be a good business match. Genie Industries was sold in the year 2002 and became a part of Terex Corporation.
Due to the Genie name and its solid reputation within the workplace, it was decided to maintain the Genie brand as part of the Terex Aerial Work Platforms. This was just decided after the initial few years following the sale. Therefore, all Genie machinery continue to be sold under the Genie brand.
The company takes great pride in listening and taking advise from their customers. Genie has always been continually dedicated to improving the efficiency and quality in addition to lessening wastes. Even long after the sale has been closed, the company concentrates on offering exceptional support. These are the very work disciplines which have made Genie a trusted brand over the past decades and continue to keep their reputation for top-of-the-line and quality machines.
The DC and Bi-Energy machinery provided by Genie provide quiet operation, emission-free even in the most delicate work environments. Where the machine must be driven significant distances, like for example within industrial situations, the Genie bi-energy system combines the advantages of a 48V DC machinery along with the power of a diesel-powered generator.
As opposed to any of the various types of aerial platforms, telescopic booms provide more horizontal reach overall. These machinery are ideal for limited access areas in construction and other industrial settings. The Genie Telescopic S booms have been engineered to offer utmost productivity. These equipment deliver supreme traction and the drive speed you need to be able to travel around the work site and job area.